Brit Boba

For Brit Boba, a bubble tea brand with a unique British twist, I was responsible for designing the entire visual and digital identity. My work spanned from creating the brand’s personality to crafting the tangible and digital assets that defined its presence.

I developed the brand identity, ensuring it captured the playful and approachable spirit of Brit Boba while maintaining a polished and professional look. This included designing the logo, selecting a soothing, fresh, and cohesive color palette, and establishing typography guidelines that reflected the brand’s take on traditional + modern appeal.

Packaging was a key component of this project, and I created designs that stood out on the shelf and complemented the product's unique concept.

I also designed and built the Brit Boba website on Squarespace, focusing on a user-friendly interface and a visually engaging layout. The site highlighted the brand’s story, showcased its product offerings, and provided a seamless experience for visitors seeking information or directions to physical locations.

Brit Boba enjoyed a successful run for three years, with my designs helping to establish a loyal (and celebrity) customer base and a memorable brand presence. This project highlights my ability to create a cohesive brand from the ground up and bring it to life across multiple platforms. It was a rewarding opportunity to blend creativity with strategy, delivering work that resonated with both the client and their audience