BINDERS Art Supplies and Frames + Frame Lab

As the Marketing Director, Webmaster, and Creative Director at Binders Art Supplies + Frame Lab and Frames, I helped shape the brand’s voice, digital presence, and creative direction. This multifaceted role allowed me to integrate strategy, design, and innovation to support the company’s mission of inspiring creativity and connecting with the artist community.

In my role as Marketing Director, I developed and executed comprehensive marketing strategies that drove both in-store and online engagement. From crafting compelling promotional campaigns to building partnerships within the art world, I worked to position Binders as a trusted resource for artists of all levels.

As Webmaster, I managed and optimized the company’s digital presence. This included designing and maintaining the website, ensuring seamless user experiences, and implementing e-commerce strategies to grow online sales. By leveraging data-driven insights, I streamlined navigation, enhanced accessibility, and created a platform that served both artists and art enthusiasts.

As Creative Director, I oversaw the visual identity of the brand, aligning all design elements with its mission and values. This included leading the development of marketing materials, digital assets, and in-store displays that resonated with our audience. My work ensured consistency across all touchpoints while celebrating the vibrancy and diversity of the creative community we served.

This role at Binders allowed me to blend strategic thinking with creative execution, honing my ability to tell compelling brand stories while driving measurable results. It was an experience that deepened my passion for connecting with audiences through thoughtful design and innovative marketing.